PROJECT TYPE: Logo Design (freelance)
ROLE: Ideation, Planning, Design, Post-production
TIME DURATION: 2 Weeks (Oct, 2013)
Core Cafe is located inside Maximum Core Cardio Studio on East Hastings Street in Vancouver. They both share the same motto, “What’s your excuse?” to promote the idea that excuses are not an option.
To match with their motto, I sketched out some ideas related to a small plant to represent the changing of our bodies and lifestyles, and the eventuality - that healthy change will branch out to other aspects of our lives. By following my ideas and through discussion with my client, I devised the final logo with one core stem at the bottom with divergent branches. On every branch, there are different green leaves to represent various desired lifestyle.The branches also breach the boundaries of the square, representing that to succeed, we need to break our old habits or beliefs in order to reach our dream lifestyle.