PROJECT TYPE: Brand Strategy, Experience Design, UX, UI
TEAM: Jonathan Li, Anezka Chua, Frankie Ng, Kristy Hung, William Leung
ROLE: Research, Ideation, Visual Design, UI Design, Information Model, Process Book
SOFTWARE: Illustrator, Photoshop, InDesign
TIME DURATION: 4 Weeks
A tailor-made digital ecosystem was designed for Kiehl’s. It enhances the product dialogue between customers and staff through mobile & social media, and an in-store interactive table. Our design reduces information overabundance and encourages customers to become brand ambassadors through mobile & social media.
i) Diagnostic app helps customers generate their own unique equation.
ii) Unique equation analyzes the customer's skin and generates suitable products.
iii) External information is available to the customer for a deeper understand of the selected product.
In-store Interactive Table:
Products can be placed on the interactive table. A unique QR code on the product can trigger visual information on the table to extend the dialogue between staff and customers. Customers can also connect their phone onto the table to reveal their personalized skin analysis.
Designed serendipity to promote attention span and user engagement, insights into related wellness holistics tie into the Kiehl’s brand and product perception.