PROJECT TYPE: Label Redesign (work related)
ROLE: Graphic Design
SOFTWARE: Illustrator, Photoshop
TIME DURATION: 3 Weeks (Dec, 2013)
My mission was to explore how Scentuals’ body care product labels could be redesigned to be more distinctive and recognizable.
My redesigned labels for Scentuals have a strong design hierarchy, which decreases the information overflow. The changed of shapes and colours help customers to distinguish between, and better understand the products at which they are looking. Since Scentuals is a 100% natural company, I switched the somewhat outdated and mundane yellow background to a stylish grey timber background. The grey timber background establishes a sense of calm and tranquility; it matches Scentuals’ brand theme by remaining natural-looking and serene, not overly loud or too similar to other brands that lead to eye fatigue in customers.